Case study 01
LUMINA
A full brand-to-web refresh that made the offer easier to understand and improved lead quality from the first month after launch.
- Client
- Lumina Studio
- Industry
- Creative Commerce
- Timeline
- 5 Weeks · 2023
Outcome evidence
Showing the live interface beside the metrics makes the performance claims easier to believe.
Qualified inquiry rate
+38%
Average time on page
+2m 14s
Qualified inquiry rate
+38%
More inbound leads matched scope and budget after launch.
Average time on page
+2m 14s
Visitors explored deeper sections before contacting the team.
Internal publish velocity
2x faster
Reusable page modules reduced update time for new stories.
Challenge
Supporting evidence
A visual snapshot of the starting point helps frame the business problem before the text goes deeper.
- The previous site looked polished but left visitors unsure what the studio actually delivered.
- Services were listed as broad capabilities instead of productized outcomes, causing friction during sales calls.
Approach
Supporting evidence
The supporting image reinforces the strategic direction and keeps the section grounded in the real product.
- Mapped buyer intent by page section and rewrote the message hierarchy to answer what, for whom, and why now within the first viewport.
- Built a visual system where 3D moments amplified key proof points instead of competing with readability.
Solution
Supporting evidence
A finished-state visual makes the outcome concrete and gives the reader a reason to trust the narrative.
- Designed a modular case-study and service architecture so the team can publish new work without redesigning each page.
- Aligned hero, trust signals, and CTAs around one primary conversion path: qualified project inquiries.
Delivery Process
Process evidence
A delivery snapshot turns the process section into proof of execution instead of abstract steps.
Phase 01
Discovery
Audit of positioning, offer clarity, and top drop-off points in analytics.
Phase 02
Narrative & Structure
Message framework, section architecture, and conversion flow prototypes.
Phase 03
Visual Design
High-fidelity direction with a restrained 3D language and strong typography.
Phase 04
Launch Support
QA, handoff documentation, and performance/accessibility checks.
Technology used
Trust signal
Repeating the project visual here keeps the close consistent with the rest of the page and reinforces memory.
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This page structure is intentionally reusable: hero context, business challenge, solution narrative, measurable impact, and clear next action.