Case study 01
KRESNA
A full brand-to-web refresh that made the offer easier to understand and improved lead quality from the first month after launch.
- Client
- Kresna Studio
- Industry
- Creative Commerce
- Timeline
- 5 Weeks · 2023
Qualified inquiry rate
+38%
More inbound leads matched scope and budget after launch.
Average time on page
+2m 14s
Visitors explored deeper sections before contacting the team.
Internal publish velocity
2x faster
Reusable page modules reduced update time for new stories.
Challenge
- The previous site looked polished but left visitors unsure what the studio actually delivered.
- Services were listed as broad capabilities instead of productized outcomes, causing friction during sales calls.
Approach
- Mapped buyer intent by page section and rewrote the message hierarchy to answer what, for whom, and why now within the first viewport.
- Built a visual system where 3D moments amplified key proof points instead of competing with readability.
Solution
- Designed a modular case-study and service architecture so the team can publish new work without redesigning each page.
- Aligned hero, trust signals, and CTAs around one primary conversion path: qualified project inquiries.
Delivery Process
Phase 01
Discovery
Audit of positioning, offer clarity, and top drop-off points in analytics.
Phase 02
Narrative & Structure
Message framework, section architecture, and conversion flow prototypes.
Phase 03
Visual Design
High-fidelity direction with a restrained 3D language and strong typography.
Phase 04
Launch Support
QA, handoff documentation, and performance/accessibility checks.
Technology used
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This page structure is intentionally reusable: hero context, business challenge, solution narrative, measurable impact, and clear next action.
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